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With Truecaller, you can easily find out who is calling you, even if they’re not in your contact list. Truecaller is a powerful phone number lookup and blocking tool that can be used on your iPhone. Truecaller is one of the most popular call blocker and caller identification apps out there, and it recently released an update for iPhone users for better and more efficient operations.The latest update for the iPhone App of Truecaller is built from ground up with a few improvements to help iPhone users identify and block spam calls. For instance, the government directories may not find a lot of takers if they only offer the central government’s broad department numbers a more localized view of numbers with state government and local authority bodies may help the service find takers in the long run.In a world filled with robocalls and spam callers, it’s more important than ever to have a call blocker and identifier app on your phone. This makes it important for Truecaller to diversify its services effectively.

“If you see on Android devices, there is already a default indicator built into the system that alerts users about potential spammers. He further said that new features such as these could be key to Truecaller succeeding in diversifying beyond just caller identification. This gives Truecaller time to diversify its offerings with other services, such as the ‘smart SMS’ service that it launched last year to identify spam links and scams in a phone’s SMS inbox," Bansal said. “The government’s CNAP database is under consultation, and telcos and involved parties are likely to take at least 12 months-or more-to come to a consensus for India to have an ‘official’ caller ID service. Nishant Bansal, senior research manager for telecommunications, Asia-Pacific at market analysis firm International Data Corporation (IDC) said Truecaller is likely to make more such announcements “to protect its largest market by user base, as India accounts for nearly 75% of all its users around the world." Industry experts said while Truecaller’s primary product so far remains caller identification, the move to add a government directory could be the early steps of the company looking to diversify its services. Truecaller also launched features like covid-19 helplines in April 2021, and ‘Smart SMS’ spam filtering service in June last year. The government directory will be a free service.

The company advertises features such as ad-free usage, ’premium’ spam protection, ‘who viewed my profile’ and an incognito mode. The company claims to have more than 240 million users in India, its largest market.Ĭurrently, Truecaller offers two paid tiers of service for its users namely Premium Connect at ₹549 per year, and Premium Gold at ₹4,999 per year. Trai’s efforts are likely to impact the core business model of Truecaller, which is among the most popular caller ID services.